Session Description

HR teams love numbers - turnover rates, engagement scores, time-to-fill-but too often, the metrics meant to clarify success end up distorting it. In this engaging, story-driven session, behavioral scientist and co-author of Making Numbers Count Karla Starr reveals why traditional HR metrics backfire - and how to build ones that actually shape behavior.

Drawing on research in behavioral economics and data storytelling, Karla shares a practical 4-part framework for designing metrics that align with human psychology and organizational values. Participants will learn how to transform dashboards into decision tools, create buy-in across departments, and communicate data that sparks action instead of apathy.

Because when it comes to HR analytics, what counts isn't' what you can measure - it's what makes your people matter.

Learning Objectives

At the conclusion of this session, participants will be able to:

• Identify common HR metrics that unintentionally reinforce the wrong behaviors.
• Apply a 4-part framework for designing meaningful, actionable metrics.
• Communicate data insights that inspire understanding and engagement.

About the Speaker

Karla Starr is the coauthor of Making Numbers Count: The Art and Science of Communicating Numbers with Chip Heath. Her first book, Can You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others, was a Fast Company best book of the year.