Patty Starr
WHITE PAPER: "Managing Tomorrow's Cost Today / A Generational and Gender Lens on Workforce Health" (Learning Deck)

Learning Objectives:
- Understand how generational health trends are reshaping employer cost. Evaluate how health risks and spending patterns differ by generation and why chronic conditions and catastrophic claims are rising among younger generations and what that means for future employer cost projections.
- Use primary care (PCP) engagement as a benefits strategy lever. Understand how PCP selection and use are strongly linked to lower spend and better outcomes, and how benefit design and communication tactics increase PCP engagement.
- Identify and address gender gaps in healthcare utilization. Recognize why men often experience higher catastrophic care costs later in life and identify targeted approaches to improve preventive care and early engagement.
Session Description:
This report provides the data-driven roadmap you need to move from reactive claims management to proactive, targeted engagement.
Today’s employers are facing a paradoxical trend: while the workforce is getting younger, it’s also getting sicker—and more expensive. Millennials and Gen Z, are experiencing earlier-onset health issues. This isn't just a clinical concern—it’s a looming financial one.
Understanding these nuances allows you to design benefits that don't just "cover" employees, but actively mitigate the risks associated with an aging clinical profile in a young workforce.
Speaker Bio:
Patty Starr is president and CEO of Health Action Council and is responsible for driving the strategic direction of the organization--build stronger, healthier communities where business can thrive.
Since joining the Health Action Council staff in 2013, she has transformed the organization yielding broad national expansion and seven consecutive years of growth.
Starr was awarded a Benefits Pro Luminaries Honoree (2024), named as one of the 100 Most Influential People in Healthcare by Crain’s Cleveland Business (2024), a Woman of Influence by Cleveland Business Journal (2022), and named a Notable Woman in Healthcare by Crain’s Cleveland Business (2018). Patty has also been a healthcare opinion leader, publishing multiple successful White Paper studies and even being featured in Cleveland.com.
