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HR Cruises

Sail on the high seas with your HR Colleaguesl

Lisa Wojkowiak

"Surfing the Waves of Recruiting Today …. Crowdsource Recruiting, What?"




Learning Objectives:

    1. Recruiting/attracting top talent using social media tools, partnering with vendors and using Crowdsourcing techniques.
    2. Understanding technology to recruit top talent.
    3. Understanding that engaged employees aren't recruited but created!


Session Description:


One of the biggest human resources challenges today is selecting the right candidates.  However, before you get to the right candidates you have to establish your employer brand and recruit top candidates to your organization.  If you are one of the top employers in the country, these tasks are often a bit simpler.  If you are one of the thousands of mid-size to small organizations who compete against the biggest, how do you attract, recruit and then ultimately retain the top candidates?  This session, Surfing the Waves of Recruiting Today will provide you with some key elements of recruiting talent in today’s economy, working with technology and developing a community of recruiting for your organization.  Engaged Employees Aren’t Recruited…they are Created!


Speaker Bio:


Lisa Wojtkowiak is a human capital strategist who has spent the last 20 years focusing on recruiting, employee engagement initiatives, onboarding, retention strategies and succession planning.  Ms. Wojtkowiak is currently using her versatile background as the Talent Development Manager for Betco Corporation and brings solid recruiting techniques, training and development and employee engagement initiatives to Betco.

She is a member of the Society for Human Resource Management and served on the board of directors for the Northwest Ohio Human Resource Association (local SHRM chapter) from 2010-2016.  She is heavily involved with human capital development and has been an involved speaker at local SHRM chapters regarding employee engagement and business performance as well as employer branding theories.

She earned a BA in Management and Organizational Development from Spring Arbor University and has also obtained her Senior Professional in Human Resources certification through the Human Resource Certification Institute as well as the SHRM-SCP.


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